Anything & Everything

November 2, 2013

October: Waaay To Pink If You Ask Me

Filed under: Blogging,Thoughts — Susan Morgan @ 12:25 pm

Am I the only one who is glad we’re finally through Breast Cancer Awareness Month?

Fall is known to be a season of color, but there’s one color — pink — that I’ve seen just a little too much of this month and it’s made me angry. Pink in the NFL, pink ribbon ties for men… as if wearing pink somehow makes you more supportive of breast cancer than not wearing it.

If you insist on buying pink, do what you can to avoid pink washing while also regularly checking the Facebook page Pinkwashing Hall of Shame. Companies are not going to stop doing this — we need to stop supporting them.

Taking things one step further — how come breast cancer gets all this attention? What about other, equally devastating and deadly forms of this disease like ovarian, pancreatic or liver? Why is the breast so worthy of attention, fundraising and hand wringing? Are people really so obsessed with boobs? I’d hate to think that’s the reason why October get’s so much more attention than any other month of the year.

In case you’re wondering, here are the other recognized cancer awareness months.

Understand that I have nothing against breast cancer patients — I know several and love them dearly. I’d want nothing more than for a cure to be found, for the pain and disruption to be over.

What I have a problem with is the establishment behind cancer treatment… the “search” for a cure that somehow involves my raising a significant amount money for a huge organization.

I also fail to see how a walk with thousands of others is any step toward a cure. Awareness certainly, but feet on the ground isn’t going to conquer this demon. It’s work (hard, grueling work) in the lab by some struggling genius out there today that holds the key. That’s where the effort should be, educating and supporting research, not in promoting a fundraiser.

I honestly (though incorrectly, I’ll admit) believe cancer could be cured if the will existed to do so. If there wasn’t good money to be made in prolonging this illness. With all the amazing science, the tools and resources available I refuse to accept that a cure for cancer (and other life altering disease) is not within reach.

Where there’s a will, there’s a way.


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