There’s a fantastic resource for small business owners at the Kiplinger Business Resource Center — forecasts, recommendations, a business resource library and more — you can use to stay informed and be able to make better decisions. What’s more, this resource offers a dedicated small business area that has information targeted specifically to your needs.
It’s from this source that you can find tips on what’s being called “guerrilla marketing” — a unique, affordable way to draw attention to your business. What is this exactly? Fans of the 70s comedy WKRP in Cincinnati may remember the now famous episode where a local shopping mall was “bombed” by live turkeys — a disastrous, though absurdly funny example of this type of promotion.
The objective of guerrilla marketing is to break through the seen-it-all-too-many-times drone of advertising and other promotions with something that is fresh and innovative — something that really and truly speaks to people. Done right, this can be amazingly effective — done wrong… well let’s just say, like the aftermath of “Big Turkey Giveaway”, it’s not pretty.
Here are five tactics, none involving a helicopter or live farm animals, that you might consider… (more…)
